For the first time, Timex has introduced its very own fashion fitness band in the Indian market. To keep things simple, the watch manufacturer is calling it just 'Fitness Band'.
The Fitness Band features a 0.96-inch coloured touch display, with a resolution of 160x80 pixels. Moreover, the band is available in two colours, rose gold and black. It features stainless steel mesh bands as standard, along with an additional black strap for both models.
The Fitness Band comes with a water resistance of up to 1.5-metres and supports heart rate monitoring, music playback controls, activity tracking, and notifications for calls and texts. According to Timex, the Fitness Band can last up to 5 days on a single charge, which is comparatively less than other modern-day fitness trackers.
'This fitness band is the latest example where we are pushing the boundaries of innovation and providing Indian consumers the opportunity to own high-quality band, which they can wear anytime – whether it is a formal get-together, a business meeting, or any outdoor activity,' said Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group.
