Ever subscribed to a news site? Then you must have gone through a harrowing time to type in your name, your email, maybe a username (no, not that username; it’s taken) and then make up a new password. But, starting today, Google offers a new and easy way with Subscribe with Google –to subscribe to news publications and maintain access everywhere: websites, apps, even search results.
Subscribe with Google lets you buy a subscription, using your Google account, on participating news sites. Select the publisher offer you’d like to buy, click “Subscribe,” and you’re done. You’ll automatically be signed in to the site, and you can pay–securely and privately—with any credit card you’ve used with Google in the past.
From then on, you can then use “Sign-in with Google” to access the publisher’s products, but Google does the billing, keeps your payment method secure, and makes it easy for you to manage your subscriptions all in one place.
Users soon will be able to subscribe with Google on launch partners, including Les Échos, Fairfax Media, Le Figaro, the Financial Times, Gatehouse Media, Grupo Globo, The Mainichi, McClatchy, La Nación, The New York Times, NRC Media, Le Parisien, Reforma, la Republica, The Telegraph, USA TODAY NETWORK and The Washington Post -- with more publishers coming soon.
After subscribing, you will be able to access your subscription content whenever you’re signed in to your Google account.
“As part of the Google News Initiative, our company-wide effort to help journalism thrive in a digital age, today’s launch is an important step toward helping news publishers develop revenue streams beyond advertising. We plan to grow and evolve Subscribe with Google to help publishers identify likely subscribers, grow their subscriber base, and achieve financial sustainability,” the company said in a blog post.