Fitbit has launched Charge 4 fitness tracker with a built-in GPS and Spotify. The company says that it delivers up to 7 days of battery life on a single charge. Charge 4 includes Active Zone Minutes, Fitbit’s latest innovation in health and fitness. The feature tracks any workout, and tells users how that activity contributed to their overall health.
The wearable also gets new content on Fitbit Premium, including programmes and workouts from brands like Down Dog and Physique 57, mindfulness tools, challenges, among others. Along with 40 new pieces of free content, Fitbit is also offering a free 90-day trial for new Premium users.
‘To help support our users, we’re offering a free trial of Fitbit Premium and added content so our users have the right tools at home to help them stay healthy, and with Active Zone Minutes, we are giving users a new personalized standard for health and fitness so they can get the most out of any activity that works for them, and help to keep them motivated,’ said James Park, CEO and co-founder.
The Fitbit Charge 4 will be available this month for Rs 14,999 in black, rosewood and storm blue/black colours. Charge 4 Special Edition will be available for Rs 16,999 in granite reflective/black woven band plus a classic black band to easily swap out for workouts or a sportier look.
Users can also customise Charge 4 with accessory bands and colours including REPREVE recycled woven reflective bands in midnight and rosewood colours, silicone sport bands in evergreen and frost white colours, and premium Horween hand-crafted leather bands in black colour. Charge 4 accessories are sold separately starting at Rs 2,999, and are compatible with Fitbit Charge 3 devices.
Active Zone Minutes will be available first on Fitbit Charge 4, then will roll out to all Fitbit smartwatches. Fitbit Premium is available for Rs 819/month or Rs 6,999/year.
Apart from tracking workout, the Active Zone Minutes feature also optimises GPS performance through a combination of sensors. Users can leave their smartphones at home while they go out for activities like running and walking. After completing a GPS-enabled workout, the device syncs a GPS-powered heat map in the Fitbit app where users can see their workout intensity, based on different heart rate zones and the route they took during the exercise. This will help users visualise and improve how they are performing against different terrain.
With Fitbit’s PurePulse 24/7 heart rate tracking, Active Zone Minutes uses the wearer’s personalised heart rate zones to track any heart-pumping activity. Active Zone Minutes are based on a recommendation made in studies done by the WHO, American Heart Association, and the US Health Department, that recommend getting 150 minutes of moderate or 75 minutes of vigorous activity each week.
The Charge 4 also comes with sleep tracking that were previously available only on Fitbit smartwatches. It will include Smart Wake (coming soon), Sleep Score and other sleep-related features. Charge 4 also sports a relative SpO2 sensor, which powers Fitbit’s Estimated Oxygen Variation Graph in the Fitbit app. The graph shows an estimate of the oxygen level variability in users’ bloodstream.
