Apple iPhone 12 Pro Max aces DisplayMate test; Sets 11 Records

The iPhone 12 Pro Max, which is Apple's flagship smartphone for this year, has been awarded the ‘Best Smartphone Display’ by DisplayMate, a display panel calibration and optimisation service. It has also received ‘Highest ever display performance grade of A+’ from the company.

DisplayMate has conducted a detailed review of the Super Retina XDR display on the iPhone 12 Pro Max and, according to the company, it has broken 11 smartphone display performance records, making it one of the best displays in a smartphone today.

The iPhone 12 Pro Max, for those of you who might not know, packs a 6.7-inch OLED display – marketed as the Super Retina XDR display by Apple – with a resolution of 2,778x1,284 pixels and a pixel density of 458ppi. It has received a totally staggering colour accuracy of 0.9 JNCD, along with the highest image contrast accuracy and intensity scale accuracy.

According to Apple, the display on the iPhone 12 Pro Max has a maximum brightness of 825 nits in SDR and 1,200 nits in HDR. The flagship iPhone also has the lowest screen reflectance, rated at 4.8%, along with the smallest brightness variation, with a viewing angle of 27%, when viewed from a 30-degree angle.

Here's the list of all the records broken or bettered by the iPhone 12 Pro Max according to the DisplayMate:

• Highest Absolute Color Accuracy (0.9 JNCD) – Visually Indistinguishable From Perfect
• Highest Image Contrast Accuracy and Intensity Scale Accuracy (2.19 Gamma) – Visually Indistinguishable From Perfect
• Smallest Shift in Color Accuracy and Intensity Scale with the Image Content APL (0.2 JNCD) – Visually Indistinguishable From Perfect
• Smallest Shift in Image Contrast and Intensity Scale with the Image Content APL (0.00 Gamma) – Visually Indistinguishable From Perfect
• Smallest Change in Peak Luminance with the Image Content Average Picture Level APL (1%) – Visually Indistinguishable From Perfect
• Highest Full-Screen Brightness for OLED Smartphones (825 nits for 100% APL)
• Highest Full-Screen Contrast Rating in Ambient Light (172 at 100% APL)
• Highest Contrast Ratio (Infinite)
• Lowest Screen Reflectance (4.8%)
• Smallest Brightness Variation with Viewing Angle (27% at 30 degrees)
• Highest Visible Screen Resolution 2.8K (2778x1284) – 4K Does Not appear visually sharper on a Smartphone