Adobe Express is significantly expanding its reach in India with the introduction of support for eight additional Indian languages, enhancing accessibility and inclusivity for a diverse user base. This expansion aims to cater to the linguistic diversity of the Indian market, making Adobe Express's powerful design tools more accessible to a broader audience. It is important to note the language expansion is accessible across the PC, Android, and iOS. Alongside this linguistic upgrade, Adobe Express is also rolling out a suite of AI-driven features that promise to revolutionise how users create and customise their content. With these updates, Adobe Express aims to enrich its platform with innovative tools, designed to streamline the creative process, empower users, and drive more personalised and efficient design experiences.
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The software company announced in a press statement that the Adobe Express platform is now accessible in Bengali, Gujarati, Kannada, Malayalam, Tamil, Telugu, Hindi, and Punjabi. This allows everyone in India, from students to content creators, to use Adobe Firefly-powered GenAI tools in Adobe Express (such as Generative Fill and Generate Image) to quickly and easily create localised videos, flyers, resumes, banners, logos, and more.
Govind Balakrishnan, Senior Vice President, of Adobe Express and Digital Media Services said, 'At Adobe, we're constantly innovating our products to make our powerful design tools accessible to more people. With millions of active users, Adobe Express is seeing rapid adoption in India, and we're excited to double down on this diverse market's fast-expanding content creation requirements by introducing user interface and translation features in multiple Indian languages.'
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The tech giant has also rolled out several new AI-powered features. One of these is the premium tool Auto-Translation, which enables users to convert templates into Indian languages. They can also alter them after translation. A new Bengali, Tamil, and Hindi-language user interface is also added. Users will also have access to capabilities like text-element and multi-page translation. All these tools are designed to reduce the friction that regional language speakers experience while using the tool solely in English.
Aside from these, Adobe Express provides more AI functions including Caption Video, Animate from Audio, Remove Background, Remove Objects, Generate Image, and Generate Template. In addition, the portal users can access thousands of templates, videos, music, and Adobe Stock pictures.
